Festival: Future Frame 2025, organized by Tec de Monterrey University
Location: The campus located in Queretaro hosted this year’s edition
My Role: Motion Designer & Director of Idents / VJ Performance
Deliverables: Promotional idents for social media, giant campus screens, mupi displays, and live session visuals
Creative Concept
Core idea: a “Big Bang of animation” a spiral of color generating life and energy.
Visual metaphor: from the spiral emerges a blackbird (zanate), symbolizing expansion and expression.
The spiral converges into a central explosion, unveiling the festival’s information.
Animation Process
Spiral & Particles
Coded with path-based particle systems
Explosion / Organic Matter
Shape layers + code-driven animation.
Procedural animation via coded shape layers.
Bird Animation
Designed by Dee; animated with puppet pin system → transitioned into frame-by-frame sequences by Dee, Marie Sanz, and Jessica Elías.
Festival Logo
Fully animated with shape layers, each element treated individually.
Collaboration & Direction
Collaborated with illustrators and animators to merge design and motion.
Directed scholarship students in producing category bumpers and mascot idents.
Oversaw creative consistency across all promotional outputs.
Live Visuals
Acted as VJ during the festival’s main session.
Produced 3 exclusive idents for the live performance, synchronized with the event flow.
3D Short Film
2D Animation
Hybrid Animation
Virtual Production
Complete Idents for the Event
Highlights / Challenges
Balancing coded generative animation with traditional frame-by-frame sequences.
Scaling outputs for multiple formats: social media, mupi displays, and giant LED campus screens.
Managing a team of collaborators while keeping creative coherence.
Credits
Bird design: Dee
Frame-by-frame animation: Dee, Marie Sanz, Jessica Elías
Direction & Motion Design: Myself